Full Workshop Content

Full Workshop Content:

This workshop is divided in 4 parts. 80% of the content is strategy and 20% of the content is focused on how to produce video content.

Part 1: Introduction to Video

  • Learn how video works and why it’s the most effective tool to promote your business
  • Demystify video as a tool and learn why quality is vital to an effective video
  • Understand how video engages on Auditory, Visual and Kinaesthetic levels
  • Difference between animation videos and videos with real people
  • Learn how video can support your entire organisation – not just marketing and sales

Part 2: Video Framework for Marketing 

  • Learn a framework to use video strategically in your marketing and sales
  • Understand how video helps you increase conversion rate and generate leads
  • Learn about different types of video productions and their specific use

Part 3: Lead Generation Using Video on Social Media

  • Learn how educational videos can position you as the expert in your industry
  • Learn how to design a 12 month video strategy for social media
  • Learn how to structure your content to produce 1 educational video a week for 12 months

Part 4: Techniques and Tips to Film Videos

  • Learn how to maximise the use of your resources to produce your own social media videos
  • Learn how to structure your content and write your own scripts
  • Learn about the available tools and how to put together an affordable filming kit
  • Understand how light works and how to get the most out of it
  • Learn how to achieve the best sound with what you have

Note about the Workshop Content:

The workshop is “Video Strategy for Business Owners, Leaders and Marketers”. While we will share techniques and tips you can use to film your own videos, the main focus of the workshop is the strategy behind producing your own videos. We will give you some guidelines to start filming your own videos and create your own studio production, but additional research and practise will be needed for you to become proficient. Tasks like video editing, advanced equipment use, and YouTube or other social media channels will not be covered.